Robert Cialdini And His Colleagues Essay - 1749 Words

Robert Cialdini and his colleagues (1976) introduced and formalized the social psychological phenomenon called basking in reflected glory (BIRG), recognizing how individuals tend to increase their identification with a person or group—with whom they share a preexisting ingroup identity—when the latter has succeeded in an endeavor that brings group pride. Social identity theory is typically invoked to explain how the phenomenon is manifested through ingroup affiliation and self-enhancement. Though BIRG as a phenomenon has been found to be replicable across cultures, its determinants and manifestations nonetheless vary cross-culturally. Through the current literature review that aims to integrate the results of previous studies, it is found that the noninstrumental nature of ingroup identification and the increase in association with a successful other are cross-culturally similar. However, the construal of social identity and the achievements that become a source of ingr oup pride are significantly determined by a country’s historical and economic milieu, while the characteristics of self-enhancement (on both ascribed group and self-esteem) are informed by the values and expectations set forth by the culture to which basking individuals belong. Keywords: basking in reflected glory, social identity theory Cross-Cultural Differences in the Determinants and Manifestations of Basking in Reflected Glory It is a common and understandable tendency for people who have beenShow MoreRelatedCrafting Normative Messages Of The Environment Essay1784 Words   |  8 Pagesby Robert B. Cialdini. Where there is an issue of the primary public not seeming to care about the damage being done to the environment, and the public service announcements intended to stop or lessen the damage, has little to no effect. In the scientific paper â€Å"Crafting Normative Messages to Protect the Environment†, a theory is developed to describe the causal reason for why the public is not responding to public service announcements about protecting the environment. Robert B. Cialdini believesRead MoreSocial Psychology, The Social Identity1492 Words   |  6 Pagespsychological phenomenon introduced in Robert Cialdini and his colleagues’ (1976) research: basking in reflected glory (BIRG). As reflected in the opening quote, individuals are able to emphasize their affiliation with successful others, leading to the reinforcement of ingroup identifications shared with achieving individuals and the strengthening of one’s self-esteem by basking in the latter’s success (Bizman Yinon 2002; Boen et al, 2002). Basking in Reflected Glory Cialdini et al.’s (1976) classic socialRead MoreThe Act Of Basking And Public Image1127 Words   |  5 PagesIn 1976, Robert Cialdini and his colleagues first defined the concept of â€Å"basking in reflected glory† (BIRGing), the tendency to improve one’s self- and public image by publicly announcing one’s association with another person or group (identification) who has become successful in some endeavor (achievement) even if one is in no way the cause of the other’s success or â€Å"glory†. That is, the act of basking is done through association based on the person and the successful other belonging to the sameRead MoreProject Report On Productivity Improvement1447 Words   |  6 Pagesgratitude to everyone who has encouraged, motivated and guided me to make a fine effort for successful completion of this project. I would like to thank Sunlife Financial for giving me an opportunity to work on this project. 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Suppose you have your own department store and someone in your department store tells you that one of your colleagues have shifted her soft drink brand fromRead MoreThe Impact of Impression Management on Performance Rating Essay3664 Words   |  15 PagesLITERATURE REVIEW Laura (2006) has stated, â€Å"Professional image is defined as the aggregate of key constituents’ (i.e., clients, bosses, superiors, subordinates and colleagues) perceptions of one’s competence and character†. This definition refers to an externally tilted, public guise based upon reflected appraisals rather than one’s self-image or others’ â€Å"actual† perceptions (Ibarra, 1999; Mead, 1934; Tice Wallace, 2003). Impression management is a common phenomenon in the organizations Read MoreSocial Influence4418 Words   |  18 Pagesthat are being researched in the field of social psychology. For more information, follow the main article links provided. [edit] Kelmans varieties There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in his 1958 paper in the Journal of Conflict Resolution.[2] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief). [edit]Read MorePersuasive Tactics in Marketing Essay2393 Words   |  10 Pages 10 li value=50 Appendix 11 li value=10 Explanation of the two tactics /ol Effective communicators use six principles to get what they want and to influence and shape the behaviour of others, according to Robert B Cialdini, author of Influence: Science and Practice. Each of these principles is governed by a psychological principle that directs human behaviour and gives the users their power. 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